Strategic Marketing ( COURSE TERM：17/03/2025-13/04/2025)

This unit has a broad coverage which gives learners opportunities to apply the key principles of marketing. This unit provides leads to the learning of analyzing the needs of organizations in marketing orientation , and the relevant marketing process, carrying out of environmental analysis at both macro and micro levels. The unit looks at the key elements of both the original and the marketing mixes relating to extended needs of customers, and for targeting groups. This includes considering the need differences when marketing services as opposed to products.